Doo Group’s Third Season with Manchester United: A Growing Partnership

News | 26 Mar 2025 02:46/PM GMT

Doo Group recently welcomed representatives from our global partner, Manchester United, to our operation center in Hong Kong for an exclusive workshop on 21 March 2025. As we entered our third season together, this gathering allowed us to reflect on past achievements and explore new opportunities for even greater collaboration.

Stronger Together: Our Journey So Far

Over the past two seasons, our partnership with Manchester United has delivered unforgettable experiences, exclusive rewards, and stronger connections with fans worldwide. Here are some key highlights:

Exclusive Merchandise Offerings

Official Manchester United merchandise remains a standout feature, with both signed and unsigned jerseys in high demand. To date, we have distributed 231 jerseys and 37 exclusive Doo Group x Manchester United co-branded items across different regions.

Exciting Matchday Experiences for Fans and Clients

Through our partnership, 303 guests have enjoyed VIP hospitality at Old Trafford, while 163 general admission ticket holders experienced the thrill of live football.

Significant Digital Engagement Growth

Our collaboration with Manchester United has expanded our online presence, generating over 15.2 million views on our partnership-related content and driving stronger engagement across social media platforms. This growth reflects our continued efforts to connect with football fans worldwide.

Engaging Events and Content Beyond Matchdays

Beyond matchdays, we have hosted 12 partnership offline events and produced 22 exclusive videos, bringing our collaboration to life both online and offline.

Looking Ahead: Bigger Goals, Bolder Visions

As our partnership evolves, we are exploring new opportunities, including the growing collaboration between Doo Group’s sub-brand, Doo Financial, and Manchester United. Fans and clients can look forward to new merchandise and an exciting lineup of partnership events that reinforce our shared commitment to excellence and innovation.

As part of our ongoing efforts, we are in the process of distributing 7,800+ co-branded merchandise items across eight pilot offices to support sales initiatives. Alongside these initiatives, Doo Group employees are already enjoying an exclusive 10% discount at the United Direct Store, further strengthening our engagement with the club.

With a shared vision for growth and innovation, we look forward to deepening our partnership with Manchester United, bringing even more exclusive experiences and opportunities to our global community.

Disclaimer:

All figures and statements are based on current data as of 2024 and are subject to change. Doo Group’s collaboration with Manchester United follows the terms of the official partnership agreement. This article does not constitute an endorsement of any financial products or services.

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